New! our richest and most nourishing shampoo. Softens, thickens and repairs hair. Twice as concentrated as other shampoos. This amazing new shampoo softens, strengthens and adds shine and body. Great for dry, damaged, or curly hair that needs softening. Because it is highly concentrated, a little goes a long way and this shampoo benefits the environment by saving on packaging. Color safe. Gluten-freetip: this shampoo is very rich in conditioners. If you want less conditioning, be sure to rinse thoroughly.