In 1891, Bernardo Ortiz de Zarate founded in Vizcaya (Spain) Conservas Ortiz. Since then, five generations have overseen the family business and continued to advance the artisanal and traditional fishing and processing techniques of Bernardo. From the beginning, Ortiz has dedicated itself to the preparation of the highest quality canned seafood. Today the Conservas Ortiz label is one of the most recognized labels in the world for tuna, anchovies and other related specialty canned fish, its products sold in over 40 countries. Conservas Ortiz launched the first premium White Tuna line which falls into their Bonito del Norte Family Reserve product line. In Ortiz's search for excellence, this product is the traditional Bonito del Norte that has been aged an additional year before shipping to the market. The Reserve is aged in the Ortiz cellars after packaging. The additional aging improves the Bonito's flavor and smoothness.